Before we get started, just a quick note that I’ll be taking the day off on Monday so there will be no post from me. 🙂 I’m working on building margin into my life… hard, but necessary! Moving on…
Today, I continue my ethical shop series with an Interview with Sara of IMBY. I first met Sara on Instagram and we became fast friends. I love her passion for ethical clothing and willingness to share her knowledge with others! Her shop has the best pieces… classic, but with very modern lines. Which, in my opinion, is the way clothes should be! So instead of listening to me ramble let’s here from Sara!
Q. Tell us a little about yourself!
- Make sure you understand the market and how you are different. There are so many stores out there, and marketing is challenging. Having a strong differencing factor is the most important. For me, I have three main factors that combine to make me unique: heavy curation of items within the capsule wardrobe aesthetic, accessible price point (everything is under $200), all made in the USA.
- Talk to as many people as possible. Sharing your idea makes it stronger, and don’t worry about someone knocking you off. If they want to, they will eventually, and you will probably do it better! Talk to potential customers, “competitors,” designers, and those who have no interest in your offering. These individuals will help you create something that is well-rounded and desired.
- Don’t be afraid to be strong willed, to take a stance, and to dream big while being unapologetic in your mission. It’s your company, so set your goals, and stick to them! But also be willing to understand what works and what doesn’t, and take feedback seriously.
Thanks Sara! If you want to follow along you can find Sara on Instagram here.