But I know that not everyone is at a point where they are ready to fully embrace shopping from ethical brands. I get it. Really I do!
It took me a long time to get to a point where I was ready… and then all of a sudden it just clicked and I knew I wanted to dive in headfirst and think later (sometimes the best decisions are made that way yes?).
So I don’t judge you if you’re not there. NOW, that’s not to say that I don’t want encourage you to take steps towards shopping more ethically.
That’s where today’s post comes in. I thought I would share with you some brands that really aren’t doing all that well.
I figure if you aren’t totally ready to shop from ethical brands, then at least you can have a bit more information on what brands to avoid.
Start with this list, and then maybe just see where it takes you!
So without further ado (brands are listed alphabetically and not by ranking).
- Abercrombie and Fitch
- American Eagle
- Forever 21
- Free People
- Urban Outfitters
- White House Black Market
So why did I pick these brands? Well, let me introduce you to a website that has been super helpful as I dive into ethical fashion: The Good Guide.
They have a list of 182 brands and they rank them based on their environmental and societal impact. All of the brands listed above had a score of less than 5 (on a 1-10 scale).
Check them out because they’ve basically done all of the investigative work for you which makes it super simple.
The only three brands that haven’t been ranked yet by the Good Guide are Urban Outfitters (although they are owned by the same group as Anthropologie and Free People), Forever 21, and Topshop.
There are many others that could be added to this list unfortunately, so I chose 20 that I’ve either shopped at or I see when I walk through the mall.
What do you think? Any other brands we should be aware of?
Until next time,